Range Rover Evoque SW1 Revealed
New special edition Range Rover Evoque to debut at Paris Motor Show, with innovative Head-Up Display tech also joining the range.
Part of a new ‘Inspired by Britain’ series, the Union flag-inspired SW1 comes in two styles – full colour and Monochrome – and is set to go on sale from the middle of next month. Customers will have a choice of five paint schemes in the full colour model, which is based on the top-spec Dynamic trim: Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey. Each one comes with contrasting Fuji White roof and 20-inch alloys, white tick decals (red for Fuji White variants), and Union Flag graphics on the rear spoiler and wing mirrors.
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Inside there’s Taurus Ebony leather upholstery for the seats, door inserts, armrests and facia trim, all picked out with Cirrus stitching. An anodised red finished for the rotary shift controller and paddles completes the look for 9-speed automatics, while manual versions get a themed gearstick insert. The patriotic touches continue on the headrests and carpet mats as well, with the Union Flag colour graphic making its way onto the sill plates and vehicle key in monochrome, too.
"These special editions are a celebration of our Britishness,” explained Gerry McGovern, Land Rover’s design chief. “Evoque is designed and engineered in Britain and we know that resonates with our Global consumers."
Alongside the new SW1 special edition, Land Rover is now offering the Evoque with an advanced integrated laser Head-Up Display, a secondary display designed to project useful info directly onto the windscreen for easier viewing.
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This system uses laser holographic tech – a world first according to Jaguar Land Rover – and ensures better “colour saturation, brightness and contrast”, helping reduce ‘washout’ (the effect sunlight glare has on LED systems).
In the Range Rover, the HUD can provide details like road speed, gear position, turn-by-turn navigation, traffic sign recognition, cruise control setting, warnings and the Automatic Cruise Control (ACC) status. Fully customisable, all these functions can be switched on or off, with the brightness level and display height also adjustable.